I’ve been working in the advertising industry for over 20 years. During this time, I've achieved considerable success managing teams, leading agencies, and building brands across continents in both small and large markets. I've worked with start-ups, independent agencies, and global agencies, providing me with a deep and broad perspective of the advertising industry.
 
Throughout this journey I’ve drawn valuable lessons from both my successes and the occasional setbacks. I’ve witnessed first-hand how, even with the best of intentions, projects and agency-client relationships can become unnecessarily complicated. Unclear scopes, misaligned expectations, redundancies of roles, poorly written briefs, lack of agency bandwidth. These are some of the pain points that can lead to frustration, burnout, and broken relationships.
 
My experience has helped me develop a unique ability to simplify intricate problems to drive efficient and effective solutions to complex advertising challenges.
I’m here to help you, client or agency, identify the source of the pain point, design and implement a successful solution.